25 YEARS OF MEDIA CONCESSIONAIRE BUSINESS!
As a media concessionaire, I have seen, experienced, lived and loved my profession over the last 25 years. Let's call it as SELL: Seen, Experienced, Lived, Loved. I start by seeing what's happening in the industry. I have Experienced all the components of media selling. I have been able to survive and hence lived my life in media. Finally, I love what I do and am very passionate about my work.
To see the industry grow, I have been able to experience the ups and downs of the media industry. To be able to live through three decades is an achievement. And I am also proud of it. To be able to love your work, be deeply passionate, is ecstasy!
To “Sell” media space and time, has been a Junoon for me. To be able to first identify the who’s who of the industry is the starting. To be able to see people is an important success factor.
“THE WHO’ S WHO MATTERS, WHEN YOU DON’T KNOW, WHO IS TAKING OR FAKING THE DECISION PROCESS”
Then you build your systems and processes. They take care of lead generation, marketing, booking systems, publishing of the advertisement, billing and finally payment. The entire office was run on these well-orchestrated processes. They were robust, secure and great to monitor.
“Stable Systems, Engrained in powerful Processes, become the Essence of Media business outcome.”
Once you've made the marketing process rolling, the initial pain is evident; it's time to execute it. Indulge in how to make the experience better. Here, I had flawless and impeccable communications systems, and ever being available for any query. To be able to meet personally, it was a delight to meet the who's who of the advertising fraternity.
To understand the right issue, think and suggest various strategies, is called value addition. With so many innovations done, buying media through me became an awesome experience for most of the media professionals.
To be able to live through the various negotiations, refusals and acceptance grind, I could keep my head held high always.
Being an entrepreneur, I am today so proud of my profession. I love the vibrant energy and positive environment. It keeps me busy, and hence, I love what I do.
The journey continues. It challenges me! My strength increases even more.
We help newspapers and media publishing houses –national and international to get all brands to be associated with them for their target market. Clients like FMCG-LG, Samsung, Automobiles like Renault, Nissan, Audi, Hyundai, Maruti, Education like Amity, LPU.
Since these publication houses are outside Delhi-NCR, it is difficult for them to be connected day in and out. We not only give efficient service to these clients and agencies but also educate them on all options.
We have helped a group of Kashmir with 4 newspapers and 2 magazines to be associated with all major brands over 19 years.
Moreover, their business has grown from thousands to crores.
Special offer! Subscribe now & get value ideas !
These four benefits are significant reasons to sign up! With years of experience, dedication and hard work, I have achieved this milestone. With my proven processes, approaches and commitment, these benefits are here for you.
THE WHO’ S WHO MATTERS, WHEN YOU DON’T KNOW, WHO IS TAKING OR FAKING THE DECISION PROCESS. Knowing the media planners, to buyers, and understanding their needs is an asset. Key advertisers know and meet to understand the right media mix for them.
Robust processes built over the years, help us to bring seamless, faultless and dynamic sustainable environment. This environment can sustain and turn all operations into delight. Our internal customised processes ensure that there is no human error and information is shared internally in a confidential environment.
Any media professionals can attempt all of the above two. However, bringing innovations, new ideas and creating new strategies, is a landmark add on. Not only for the media house but the clients and their advertising agencies, these ideas bring that extra fresh air!
To ensure smooth payments and seamless processing is always a herculean task. However, to first check whether the advertiser has sound payment capability, then take up his campaign, is an art and a science. Then to be able to get timely payments is a great skill also.
Wouldn't you like to know more about Meghna? Here are some of the media professionals giving their own words about her. They mention all the huge benefits they have accrued over the years of association. They give out great testimonials and reveal the secrets to how Meghna is the leader in this industry.
Sr. Director - Investments & Operations
She is passionate
I have known Meghna during for the last so many years.
Her initiative, hard work and never say die attitude were some of the
hallmarks which made her stand out from the rest. Absolute delight to work with her. I have always observed her professionalism, eye for detail and keenness to customise solutions for her clients and business partners. She is very dedicated to her field & goal oriented.
Honda Cars India Limited
She is strategic
Meghna comes across as a very clear, focussed and driven professional. a person
who is always ready to accept challenge and deliver. Her acumen in planning, strategising and delivering the results has been well evidenced in the major marketing initiatives which worked wonders for the brand. As a person she is always willing to walk the extra mile to support the whole team and is an excellent pro active team worker.
Associate Vice President
Omnicom Media Group
She is professional
Meghna is an excellent professional in terms of delivery. Her focussed approach and commitment to objectives is exemplary. My interaction with her has been from her early days as a professional and it is good to observe how she has matured into a thorough professional with years.
Here is a glimpse of all the professional services offered
First, my team and I understand your target audience. Who are the clients that you would like to target? Then we do a lot of mix and match to see the potential clients. Again for the advertisers, we do the same and bring them the right media mix.
At this stage, we find out the right people and meet them at the right time. Who are the decision-makers and who is just faking it, my team and I know it very well? It is critical to ensure that no time is wasted, and the right people make decisions for the desired brands.
Once, the right people are met, its time to give an irresistible offer! An offer that is based on the "WIN-WIN" strategy. A win for the publication house. A win for the media buyer or advertisers. It should make sense, fit their budgets as well as bring profitability or maybe revenues. Which client to then take or reject, is an art. The science behind works well to bring that transparency and no loss strategy.
When releases start, its time for having smooth operations. With no chance for human error, our office infrastructure is geared up to provide that impeccable service. Our systems and procedures take care of all bookings, positioning, billing and finally, payments. End to end services. Under one roof.
What else is there in the services industry than just services. To be able to think beyond the normal functioning, it becomes essential to bring more ideas continuously. What can be these ideas? To be sure, ask us for your customised ideas. Then check out our 3 excellent ways that can increase the perceived value of our services.
Today everyone wants innovations. New ideas. New positioning. That's our trump card! To be able to discuss, think and then suggest various innovations, makes us stay ahead. Keep our advertisers happy, and our publications mesmerised too.
Strategies help in getting extra benefits beyond the standard rates. What should be the new methods, new ways and strategies to bring coherence? These are some of the ideas we bring besides the normal operations.
Over the years, I have made many recommendations for co-branded events. A lot of such events took place bringing benefits to advertisers and media owners also.
Meghna Bhatia, equipped with an Engineering degree with 18 years in Media Sales and Marketing, knows all major advertisers, advertising agencies, Public Sector companies across this region of North India. She has effective communication and excellent negotiation skills with strong leadership qualities
and analytical power.
• Experienced Business Head with a demonstrated history of working in the marketing and advertising industry. Skilled in Market Planning, Customer Acquisition, Marketing, Advertising, Business Development, Client Servicing, Media. Meeting Sales revenue targets from Automobile, Consumer Durables,
Telecom, IT, Education; FMCG category clients.
• Relationship creation and management with clients and agencies is the highlight of my professional journey.
• Earlier was responsible for Ad Sales, i.e. Revenue generation and
enhancement from big corporate clients, new clients and new venture initiation, strategize, plan and execute sales Plan. Accomplish Profitability targets, client retention for various publications -dailies from Karnataka, Kerala, and Himachal Pradesh.
These 3 testimonials are what you should focus on how Meghna works and why she is dependable and worth trusting. Read more about these secrets to Meghna's success.!
Vinit Kant Kathuria
I have known Meghna for the past few years. She is an extremely talented Ad Sales professional, with strong industry knowledge and high domain expertise across all platforms - print, digital and events. She is a diligent and meticulous professional with a fantastic ability to drive business to great heights. She can build strong relationships with agencies, clients and other stakeholders and turn around things in the shortest possible time. As an individual, she is generous and approachable and never says no to anyone who reaches out to her for help.
Sunil Kumar Joshi
I had an opportunity to work with Meghna Bhatia & her team, and I must say their services were very professional, meeting all the challenges of Industry standards. I wish Meghna Bhatia & her team the very best for their future endeavours.
absolute delight..to work with
I have known Meghna during her tenure in Advantage. Her initiative, hard work and never say die attitude were some of the hallmarks which made her stand out from the rest. An absolute delight to work with her.
Our services would have convinced you for a win-win situation. For all services or benefits, there is a price. However, be already sure that you are looking at India's premier media service. Meghna is not a media concessionaire, marketing offers! There is nothing for short term. We do proper due diligence and then only make an offer. So get in touch with Meghna and get started.
One time study, survey, analysis & evaluation
Three months trial
One sentence summary of what they get
One sentence summary of what they get
Some of our clients:
We take up an initial 3 months trial assignment. During this period, we work on the following and bring you amazing results:
1. Feasibility study: We dwell deep in your existing media business. We attempt to understand how your current income-expenses-profit-revenue works and give you a report. This is a positive and progressive analysis to give you a transparent status report.
2. The second part of a 3 months trial offer: Based on the above report, we market your publication and attempt to give you some revenues.
3. Monthly: Includes essential marketing and operations.
4. Making the right offers, developing strategies and co-events.
These 3 testimonials focus on what past customers found that our services were the right decision. Remember, our media and advertising professionals are looking for reasons not just to put up a release order after they checked out the rates, but something more than alleviated their anxiety. If you hadn’t got great testimonials, then some of our top secrets would not have been here!
She is reliable
Meghna is reliable and hardworking. She enjoys good rapport with business associates and is focussed in her approach to work. Wish her success in her endevours.
Associate Vice President
She is Committed diligent
She is a very polite, committed, passionate and purposeful business development -oriented sales and marketing professional. She is very diligent, mature and detailed oriented sales professional. She knows ho two channelise her energies to close deals. Wish her great success in life !
Passionate about work
Meghna comes across as a passionate Media professional who is well informed about the Media landscape in general and J & K in particular. Her hands on approach is really praise worthy.
She is a thorough media person and her solution oriented approach helps in winning a lot of business pitches. I have observed her over the last 15 years, how she has shaped up and has an eye for detail.
A leading English daily newspaper from Jammu & Kashmir.
TV serials from North-East and South India
A Daily Kanadda newspaper
A business and trade magazine
A Daily English newspaper from Dehradun and Shimla
Regular Monthly Fees Charged